This week marks the beginning of Baby Loss Awareness Week 2025, the 23rd year that families, charities, and communities across the world come together to remember the little lives gone too soon.
It’s a week filled with love, remembrance, and awareness, but also one that can stir up an ocean of emotion for parents who have experienced loss. For many, it’s a time to speak openly, to share their stories, and to raise awareness for others walking the same path. For others, like me, this year, it’s a little harder.
Over the last few months, we’ve been walking through some incredibly difficult times behind the scenes. It’s a journey I’ll share more of in time, our story of grief, love, and what it really means to hold hope and heartbreak in the same breath.
I had thought that by the time this week came around, I’d be ready to share. To open up. To use our experience to help others who might be feeling alone. But, my heart just isn’t ready yet.
And I think it’s important to say that out loud. Because sometimes we put quiet pressure on ourselves to speak, to raise awareness, to do something during these moments, when really, the kindest thing we can do is simply let ourselves feel.
To take a breath. To remember privately. To heal, quietly.
Baby Loss Awareness Week is a beautiful movement, not only because it gives families a voice but because it reminds us that we are never alone. The theme this year, Together We Care, is about self-care, compassion, and community.
But “together” doesn’t always mean visible.
You don’t have to share your story on social media. You don’t have to attend a vigil, light a candle in public, or wear a badge to show your support. Sometimes the most meaningful acts of remembrance are the ones nobody else sees. Lighting a candle in your own home. Saying your baby’s name quietly. Allowing yourself to cry, to feel, to rest. For grieving parents, every week is Baby Loss Awareness Week. The awareness doesn’t just arrive in October; it lives in our hearts all year long.
This year, the organisers of Baby Loss Awareness Week are encouraging people to Wear, Share, and Care, whether that’s by wearing pink and blue ribbons, sharing stories, or simply caring for someone who might be struggling.
And maybe that’s where I find comfort this year. Knowing that even if I can’t bring myself to share our own story yet, there are people out there raising awareness, supporting others, and keeping this conversation alive.
That in itself is enough.
A Message for Anyone Struggling
If this week feels heavy for you, please know that you’re not alone. There’s no right or wrong way to grieve, no right or wrong time to speak. Whether you’re ready to talk about it openly or you’re still finding your feet in the silence, you belong here too. So, to every parent who has loved and lost, and to the babies who live on in our hearts, this week, and always, we remember you.
🕯️ Thinking of all the little lives loved, missed, and never forgotten.
As always, for Francesca and Leo xxx
FOR FRANCESCA 
đź’”
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